Free Online Course by Curtin University: “Digital Branding and Engagement”

Do you want to learn how to get people to engage with your brand but are not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

Delivered by Curtin University, this free online course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

Enrol yourself here! The class starts on 15 February.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World, specifically designed to teach the critical skills needed to succeed in this exciting field.